Instagram Reels – Thumbstoppers are helping brands in wider discovery and reach
7 seconds to fame got a literal meaning when reels made an entrance into the social media platforms. Tik-Tok, which initially shot to fame from the Musical.y culture was taking the social media world by storm. Studies show that the attention span of the user has reduced to eight seconds from 12 seconds in the 2000’s.
Anything that’s too long to read or requires more than a minute of undivided attention simply goes down the algorithm drain in the Instagram world. People haven’t been noticing that the features and the updates have been changing slowly and subtly but when you take a step back and look at the current state of Instagram, you realize that the algorithm favors short-format videos that are not very time consuming. The current audience doesn’t have the patience to sit through a video that gives a lot of information in a very short period. You could blame that on the culture of not wanting to wait for the main part of the video and that’s exactly what Tik Tok did, they made content so easily available that everyone had access to it. They made it uniform and fast! Everybody, no matter what socio economic status or where they came from could upload their videos for an audience that always wanted more.
That’s where Instagram arrived with the concept of reels to capitalize on this trend. Even though reels aimed mostly at the entertainment world, it surely took the marketing world by storm too. Most people didn’t expect such an influx in the amount of short-format content that would be shared and consumed. Brands started focusing on the features they had and how they could bring out their messaging in such a short period of time. Training and workshops were held for companies to shift their focus onto greener pastures. The instagram reels have several features like hands free, timer, music library, filters and more, even though it slightly lags in the text transition department, it’ll surely catch up. Being the best production house in Bangalore, we are all ears about the transitioning focus to short-format videos and we try to educate ourselves everyday so that we can put a creative bracket around this new change and add value.
Video production companies in Bangalore and across India have internally come together to think of bigger and better ideas for short-format videos like reels. This is where there consumers are and brands must make the transition to develop strategies that enable them to be present at these places at the right time, with the right communication and right quality of output.
The term Thumbstopper is coined to any piece of content that makes our swift swiping thumb pause to enable our eyes to comprehend what is being shown. The first few seconds of such content is key in deciding whether the user will stop and watch or simply swipe past it as if it were any other post.
Our team’s past experience in marketing and an in-depth understanding of the digital space enables us to curate scripts and produce videos that hit the nail on the head for all aspects concerned with reels and other short-format videos and give our clients quality output.
