6 Best Examples of Ecommerce Product Video Marketing
An ecommerce video is used to showcase a product, talk about its use, and promote it on websites and social media platforms. Video marketing: What is it? Any type of video that is used for marketing, that is, to advertise a specific service or good, is referred to by this name. With the aid of explainer videos, the brand name, the advantages of your product, and the vision are all successfully spread and made popular. Ecommerce video marketing is the best way to communicate your products to your consumers, given the power of social media now.
According to a study by Wyzowl, 89% of video marketers say video gives them a good Return On Investment. 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. What kinds of content does a product video include? Vlogs, product demos, testimonials, video ads, tutorial videos, animated clips etc. are some of the most used forms in a product video marketing.
Here are some examples of ecommerce product video marketing that attracted many eyes:
- Training Mask- https://youtu.be/tZry4xuAfZs
This video puts across its point of wearing a mask during training in the smoothest way. Direct and relatable, the video shows many ways in which people who train and exercise can still use a mask and breathe easily with its filters and other features. They have their target consumers set straight and hit the darts the right way.
- Kelty- https://youtu.be/qexkEo8XJRE
Looking for a portable side table for camping and other trips? Kelty Linger Side Table shows the right visuals along with a tutorial to set it up- all under a minute! This video shows the features of the table, focuses on the quality, and even talks about where it can be used through visuals.
- NaturallyCurly- https://youtu.be/35D6mpqp06A
Using an adorable kid, covering a testimonial, and showing how it’s used under 15 seconds is definitely a winner. This video is also interactive with its consumers on Social Media because of the hashtag #HaveYouTriedThis.
- SISU Mouthguard- https://youtu.be/HMhNMfmBGnA
If you know the rhetorics of persuading your audience, they mostly revolve around Ethos, Logos and Pathos. This ecommerce video rightfully makes use of Ethos- having a credible and trusted source to talk to the customers. Having a dentist talk about a product’s use, its features, and its benefits is perhaps a very smart move to advertise your product! Kudos, SISU Mouthguard.
- Redsbaby- https://youtu.be/Ki2mHGfpkck
This product video focuses on prams for babies. Ideally, for products like this, you would prefer trying them in person at a store, but how can you achieve a customer’s trust in your product? This video has rightly captured the different features of the product, how and where to use it, how it can be modified to suit any terrain and weather, how to build it and increase baby’s comfort. Not too prolonged, but covering all aspects in the right amount makes for a perfect product video!
- Sierra Designs- https://youtu.be/lQWQPvZyaRE
What’s better than having the designer talk about the product they made? Sierra Designs launched their High Rise Tent 1FL, and had the designer, Andrew Skurka, explain the product himself. In this ecommerce video, Skurka explains the design, the features of the tent, how they’re helpful in various conditions and much more! Skurka answers all the questions a consumer could possibly have with the kind of expertise consumers are bound to trust.
What makes an ecommerce video successful?
Setting a context
It is as crucial as the actual video material being given is the contextual “how” or “why” we communicate through our brand and the format in which that experience is presented. Context is everything for creating an effect. The context rules.
Show your product
Tell the consumers how they will benefit by using your product. Persuade them by showing how your product can work in various conditions, and its features. While pictures might help, a video taking your customers through the product makes it more trustworthy.
What’s the story behind your product?
Tell your consumers about what went into creating your product. Perhaps there’s an interesting story behind it. Share that story! Everyone loves storytelling. Chances are that your consumers will go around telling the story behind your product and even market it unknowingly!
Call to Action
After having convinced your target audience with your ecommerce video, guide them into taking the next step. Be it visiting nearby stores, ordering online, or reaching out for questions- bring them closer to your product and brand with the right CTA.
Ecommerce videos are one of the Do or Die processes to advertise your brand. IT is only when your customer is convinced by the video and presentation that they will move towards buying your product. Ecommerce shoots are in high demand now, used by numerous developing as well as developed brands. A production company can help in identifying the key points and crafting the right script, creating a hassle-free shoot environment with the right equipment, and delivering your perfect ecommerce video!
