The Evolution of Video Production Industry
Since the ’90s, video production has certainly come a long, long way. Through all the various cultural shifts and technological advancements, one thing never changed.
The value and need for storytelling
Our desire to express and consume stories is what has helped in the evolution of video production industry over the last couple of decades. From film-roll cameras to digital cameras and the latest drone, storytelling has been the constant and most important aspect of video production. We have seen how the best video production companies in Bangalore have explored and evolved the craft of sharing stories, over the years. Due to the constant innovations taking place, leading to more new tools, it consistently opens new doors of narrative possibilities that the best video production companies try to understand and make the best of. Because, to truly understand the brilliance of modern-day equipment, it is important to dive deeper into the newer dimensions and dynamics of storytelling.
We at The Yellow Shutter, as a video production house, have experienced the magic of these new technological leaps as we explore the newer, realistic and intimate dimension of story-telling.
What’s shaping up the Video Production Landscape?
Especially in the last decade, we’ve seen the industry adapt to various trends, cultural influences and technological advancements.
Quick Consumption
With more consumers favouring shorter duration of videos for their info intake, we’ve seen a rise in crisp and efficient story-telling. Short videos, brilliantly designed or shot, that convey the message precisely and effectively. The best video production companies, especially, are kept on their toes constantly when it comes to creative planning and execution of such videos. The Yellow Shutter has been at the forefront, creating several such impactful videos.
The rise of social media has certainly been a major factor and contributor to this change. Whether someone’s just casually scrolling through or trying to soak up the latest tidbits of info and news, people generally prefer a video length of 30 – 60 seconds. This has surely paved the way for a new and efficient format of information distribution.
With new technological possibilities, comes new and more detailed creative story-telling and a bigger battle of innovation amongst the best video production companies.
New Equipment
The most obvious one. In recent years, we’ve made some truly mind-blowing leaps in technology, irrespective of what industry. The innovations have opened new door-ways in every field we can think of.
Similarly, advancements in the video production industry have seen the rise of good quality equipment being made available for cheaper prices. Now, everyone can tell the stories they’ve always wanted to, in a much easier and accessible manner.
This also means that the best video production houses can push the boundaries of their narratives. From 30 second videos to 2-3 hours long features, anything is possible. The latest equipment helps them give birth to more rich experiences for their viewers and audiences.
Along with the hardware, the software required for editing and mixing have become more easily available. Encouraging people to explore their ideas and stories with the right kind of equipment has seen a rise in new perspectives and ideas in terms of visual communication and story-telling.
With the rise in social media platforms in recent times, new video production styles are also explored. Vertical video made for the purpose of being viewed in portrait mode is a trending take on videos currently, especially on platforms like Instagram.
Social Media platforms have also been an experimental ground for various new video-based ideas such as cinemagraphs, square aspect ratio videos, etc. Essentially, there are a lot of social media-friendly video productions, especially instagram reels taking place.
4k and Beyond
The introduction of innovative video production equipment such as drones has helped discover new styles of video production. Allowing them to experiment on a higher level, literally.
Along with an increase in video production equipment quality and video content quality, resolutions have also had a huge upgrade over the last few years. 4K recording has become a highly-in demand format for video production houses to work with. This has made way for better picture manipulation and more ground for experiments in post-production.
The Future
Virtual-Reality, Augmented reality and Cinemagraphs are just a few newcomers in the catalogues of video production equipment and possibilities. These innovations have already opened a lot of new doors for immersive experiences in content consumption.
We will continue to see a rise in the advancements of video production technology, and these will hopefully bring forward newer and more value-added experiences for everyone. We at The Yellow Shutter, as a video production house in Bangalore, have experienced the magic of these new technological leaps as we explore the newer, realistic and intimate dimension of story-telling.
