Essential Product Photography Tips for Beginners
What exactly is Product Photography?
It’s a form of commercial photography that aims to rightly represent a product with its features in order to place them above the rival products and motivate the customers to buy the respective products. An amalgamation of the right set of technical considerations and creative visualisation techniques lead to a perfect product capture!
Tips for Product Photography
The heart of modern marketing is photography! Especially for the rising e- commerce business, professional product photography has become a crucial medium to showcase the intricacies of products in all their glory! In the contemporary capitalist world, where 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision, the right product photography can do wonders when it comes to staging the product in the market!
Follow the photography specification by the client and make a composition that leads to prospective customers envisioning themselves using that product. Planning ahead the right visualization and context leads to a meaningful composition. Here are five tips for beginners that can help you capture that perfect shot!
Set the right composition
For e-commerce, it’s best to position your elements in a simple and minimal way. Make sure the product is in focus and there is a right contextual relation among the elements around! This can be achieved with right spacing, background and balance.
Get the Lighting Right
Placing the light source, be it natural or artificial with a mix of key-hard-soft lighting can do wonders to the final image! Color temperatures and right camera settings in terms of ISO, Shutter and Aperture can significantly power one’s e-commerce photoshoot!
Aim for the best angles
Experiment with different angles and choose the one that highlights the best features for the product. Different angles can create different textures, making the image look a lot more realistic and products more interesting! All the profile shots are extremely important; Profile, front, back and top the most!
Set the right frame
Symmetry, depth and lines are super important for setting any frame! Rule of Thirds and Dynamic Diagonals are part of professional product photography guidelines which can often help you to enhance the impact of your photos. It can help enhance the images in terms of balancing elements, setting a right viewpoint and providing an overall symmetry to the composition.
Learn, create and Inspire
One must never cease to learn more! Product photography is a demanding profession and one needs to keep updated with the rising trends. It’s important to take inspiration from artists around the world and keep on creating by capturing more with every click!
It’s important to find a balance between creativity and the objective demands of the business world! The creative visualisation and technicalities need to be aligned in a way that can bring traffic to the product advertised by showcasing the features with clarity. If you’re looking for some amazing product photography in bangalore, reach out to Yellow Shutter for your e-commerce product photoshoots!
