5 creative ways to make effective Explainer Videos
An Explainer video is a short online marketing video that communicates a company’s product or services. Often placed on a website’s landing page, home page, social media, product page etc., explainer videos help greatly in a company’s growth and visibility. Here are few latest statistics that show the power of explainer videos:
- Marketers noted that it is possible to get 66% more qualified leads yearly with the help of the explainer video.
- Landing pages with explainer videos convert 86% better.
- The average conversion rate on the website with a video is 4.8% compared to 2.9% for the website without it.
Explainer Videos come in many forms and shapes.
– Live-Action Explainer Videos
A non-animated marketing clip outlining the goods or services offered by your company. Live-action explainer videos work best for businesses that provide tangible goods or customer-focused services, like a restaurant or consulting firm. As we are drawn to real-life individuals making use of a product or service, using them in your explainer video might help viewers feel a connection.
– Live Streams On Social Media
Currently a hot trend, a company can connect to its consumers directly by going live on its social media handles! This technique helps in connecting one-to-one with your consumers, stay relevant, increasing brand recall, and creating a loyal customer base. Explain your product on a live stream and answer your customers’ queries directly!
– Animated Explainer Videos
Animation is one of the most preferred styles of explainer video and is frequently chosen to explain services or intangible tech products like software. Live action is an unrealistic choice for some businesses in case they involve few, if any, tangible items. Animated explainer videos encourage greater creativity and are simpler to edit or update when necessary.
– Whiteboard Explainer Video
A whiteboard video uses hand-drawn and erased animation on a whiteboard. This video style has gained popularity since it is simple to use and inexpensive to produce, making it one of the least expensive kinds of explainer videos.
Explainer videos are one of the best and most effective ways to sell your products or services. But how can one make an effective explainer video? Here are 5 ways to make a bang-on explainer video:
1. Script your way to success!
Every video communicates a story. Your audience will like your video only when they like the script of the story. A solid script ensures an effective explainer video. Make sure to include components like the interests of your target audience, how your product or service can solve their concerns, a quick overview of your product, and a call-to-action. The language, flow of sequence, audio and visuals in your video are determined in the scripting stage. Hence, it is essential that you spend a good amount of time on a script.
2. Short
Just how a one-word heading for this point gives you an idea of what the content is going to talk about, communicating through a short video is easy to keep your viewer’s attention sustained throughout the whole video. Longer videos can get boring, and your viewers will eventually leave the video halfway through. 90 seconds or less is an ideal duration, with your key message being delivered in the first 30 seconds.
3. Communicate the benefits of your product
Instead of filling your video with explaining your product or service’s features, add more benefits of using it. Majority of your customers will understand how your product or service will help them, rather than understanding technical features.
4. Use music
Catchy music or jingles will ensure your viewers will remember your video, and thereby, your product. Music can evoke all types of emotions, and help in setting a tone for your brand’s personality as well as the product or service.
5. What meets the eye
Visuals! Catchy colours, good cinematography, attention-grabbing elements and a suitable set for your video: these make for essential ingredients to make your video effective, and increase its viewership. Having a good script is fruitful only when it is executed the right way, with good visuals.
An explainer video determines how well your product or service reaches your target audience. Hiring an explainer video production company is one of the best investments you can make, for a good video and great execution. An explainer video production company makes sure to draft the perfect script according to your preferences, shoot the video with quality equipment including creating sets, edit the video to make it catchy, and work towards other elements like music and voice overs.
